F&F
2D/3D Motion - Social Media - OOH - TV Ads
Studio: BBH London
Role: Motion Designer
Social and Design Team
F&F, with its range of market sector from F&F fashion to home, wanted to push creative motion across many digital outlets, from organic and paid social media to TV ads and DOOH. Our goal was to add an elegant flair to every motion; in between playful experimental and clean minimalism.
Style It Out
The campaign looks at how F&F can’t give people magical superpowers but they can give them the composure to face life’s challenges in style. Toilet roll stuck to your heel. Dress caught in the car door. Sometimes life just happens, but you can at least make these moments look good with a killer dress, accessories and a devil may care attitude.
Early motion exploration looks into the act of styling, collecting and adjusting, incorporating the logo as a transition to connect the whole segment. We then reduce and refine to end up on the bold simplicity that confidently highlights only the campaign copy “Style It Out”. No glitz nor glammour, just pure realness.
Deliverables:
DTV Advert Overlay
Endcard
Early stage motion exploration
F&F Style It Out Campaign Ad
Social Motion
With the fast paced nature of fashion shoots, F&F needed a solution to showcase their latest selects quickly on social media. Our solution was to experiment, explore and create a range of templates that can be used regardless of the season to showcase latest products in an elegant editorial way.
Deliverables:
Stories
Posts
Tiktok and Reels
F&F Social
Motion Content