MENTOS
2D/3D Motion - Branding - Social Media - Digital Ads
As one of the main clients at BBH, there has been a variety of interesting motion projects from Mentos. From the experimental and fun FIZZOOKA to the intricately detailed and organised sonic branding.
Studio: BBH London
Role: Midweight Motion Designer
Core Design Team
Project: FIZZOOKA
Fizzooka! by Mentos! The childhood favourite nostalgic science experiment now brought into Fortnite gaming platform in the form of the a custom rocket launcher. We even got to see it in real life, built by Hacksmith.
As a part of the motion team, I worked on the logo animation, motion typography and visual experiments in Cavalry to showcase the new in-game item. The motion and kinetic type incorporated the fast pace energy and chaotic fun from the game which gave it a layered dynamic visual feel.
Deliverables:
Fizzooka logo animation
Motion typography
Visual product showcase experiments
Motion for branded elements
Mentos Fizzooka (logo & type motion, brand element experiment showcase)
Project: SONIC BRANDING MOTION GUIDELINE
Just like the Netflix intro, Mentos needed a distinctive brand asset that triggered the brand nam in the buyers memories. Our task was to create a globally meaningful, consistent and recognisable audio-visual cue.
My task was to ensure and action final rounds of amends for project completion. We use a combination 3D spinning dragee, motion type animation of the logo and a curated client approved audio track. Then upon completion, I built a detailed and structured motion guideline system for global adoption.
Deliverables:
Sonic Branding
Motion Guidline
Mentos Sonic Branding (project delivery and motion guideline)