MONZO
Motion Graphics - Branding - Social Media - Digital Ads
Studio: BBH London
Role: Motion Designer
Core Design Team
One of the UK’s most popular modern banks, Monzo wanted us to explore and show the growth of the brand in a more mature lense. Everything from the past, to the present and towards the future possibilities. “Get busy living” campaign focuses on how Monzo makes money work effortlessly for the customers, enabling them to enjoy their lives.
Motion within this campaign focuses on two important elements; overlay UI elements and layered rotoscope. This gives it immersive and incorporated feel while building the build around a familiar visual aid (UI animation).
Get Busy Living Campaign Billboard
Get Busy Living - First Holiday Ad
Monzo Brand Motion Exploration
Early motion exploration routes I tried and tested that centers around dynamic visual perspective and playfulness with layers of depth and nostalgia from digital and online pop culture.
Early Monzo motion exploration
Monzo Flex
Focusing on promoting the app UI and new features, Monzo Flex looks at using their current brand design system to create a variety of custom ads across many channels. A simple motion type animation system that focuses on the type layout and key custom UI animation on each route.
Deliverables:
Social media
Online banners
Youtube ads
DOOH
Mentos Fizzooka (logo & type motion, brand element experiment showcase)