Monzo’s first-ever global brand platform that turns the focus back to the moments that matter - while your money does all the hard work in the background. Monzo quietly demonstrates how its product takes care of your finances while life unfolds uninterrupted.

Motion within this campaign focuses on two important elements; overlay UI elements and layered depth (rotoscope). This gives it immersive and incorporated feel while building the build around a familiar visual aid (UI animation). During the initial early exploration we looked at dynamic visual perspective and playfulness with layers for depth and nostalgia from digital pop culture.