Luxurious and simply decadent icecream brand Häagen-Dazs wanted a global product campaign to release Wanderlust collection; a variety of new destination based flavours worldwide.

Our solution was to enforce, elevate and expand on their simply luxurious and sensual brand value. We created soothingly soft and sensual motion in the logo animation, type animation and the product showcase itself.

I worked on the 2D motion across the whole campaign; logo animation, motion typography and various social / digital aspect outputs. The 3D was outsourced. The playful, simple and intimate animation exploration during the earlier stages evolved into minimal sensual which gave it a softer refined appeal to the final outcome.